This was a brand identity for a laundry company called pristine. The concept is to use a laundry bag as the logo for the brand. This gives a direct communication to the customers. The brand identifies itself with being budget and eco friendly and also its on time delivery. These factors have been highlighted on the logo as icons.
The idea was to go for a vintage look and thus the colors and the font. Being an eco friendly brand, they wanted to give back the clothes wrapped in a brown paper.
The first thing that comes to our mind, when we think of laundry is the smell of fresh clothes. I wanted to highlight that. Along with the wrapped clothes would be given a mini laundry bag that actually is a wardrobe freshener, so it becomes a reminder for the customers about where to go when they need laundry. This also gives an after care service to them.