An awareness campaign for child slavery, this was my final project for my Postgraduate in London College of Communication. As humans we tend not to care about things that don't directly affect us. This aimed at establishing a direct connection for the users to slavery.
The idea was of a lenticular box that represented a package being delivered. The front of the box changed display of words between commodity and child. This posed a question to the users about whether they saw the word commodity or child. The sides of the box was made of barcodes which was an implicit link to what humanity has become.
The top of the box thanked the users for their purchase and instructed on collecting their receipts from the drawers on the back. It further said that if they have any complaints they could register by scanning the QR code on it. The QR was a link to an NGO's site aimed at educating about child slavery and helping survivors.
The receipts established a direct connection to our contribution to child slavery. Data on slavery was represented on it. It was a receipt of our purchase, our slavery footprint.
